Billions Are Being Invested in a Robot That Americans Don't Want

Keith Naughton for Bloomberg Technology:  Brian Lesko and Dan Sherman hate the idea of driverless cars, but for very different reasons.  Lesko, 46, a business-development executive in Atlanta, doesn’t trust a robot to keep him out of harm’s way. “It scares the bejeebers out of me,” he says.

Sherman, 21, a mechanical-engineering student at the University of Minnesota, Twin Cities, trusts the technology and sees these vehicles eventually taking over the road. But he dreads the change because his passion is working on cars to make them faster.

“It’s something I’ve loved to do my entire life and it’s kind of on its way out,” he says. “That’s the sad truth.”

The driverless revolution is racing forward, as inventors overcome technical challenges such as navigating at night and regulators craft new rules. Yet the rush to robot cars faces a big roadblock: People aren’t ready to give up the wheel. Recent surveys by J.D. Power, consulting company EY, the Texas A&M Transportation Institute, Canadian Automobile Association, researcher Kelley Blue Book and auto supplier Robert Bosch LLC all show that half to three-quarters of respondents don’t want anything to do with these models.  Cont'd...

Comments (0)

This post does not have any comments. Be the first to leave a comment below.


Post A Comment

You must be logged in before you can post a comment. Login now.

Featured Product

Elmo Motion Control – The Platinum Line, a new era in servo control

Elmo Motion Control - The Platinum Line, a new era in servo control

Significantly enhanced servo performance, higher EtherCAT networking precision, richer servo operation capabilities, more feedback options, and certified smart Functional Safety. Elmo's industry-leading Platinum line of servo drives provides faster and more enhanced servo performance with wider bandwidth, higher resolutions, and advanced control for better results. Platinum drives offer precise EtherCAT networking, faster cycling, high synchronization, negligible jitters, and near-zero latency. They are fully synchronized to the servo loops and feature-rich feedback support, up to three feedbacks simultaneously (with two absolute encoders working simultaneously). The Platinum Line includes one of the world's smallest Functional Safety, and FSoE-certified servo drives with unique SIL capabilities.